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    Welcome to

    DILAY 1949

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    DILAY 

    Panjabi Spiced Rum

    The bold warming spices of a Panjabi kitchen.  Full strength at 40%. Made to be sipped.

    Our Heritage

    The Ring. The Spice Box. The Bottle.

    ◆ KUSHTI · SPICE · RUM ◆

    Dilay is born in the Panjab — a land of wrestlers and red-earth rings, where kushti wrestlers rise before the sun, oil their bodies in mustard, and circle in the dust until the day grows hot. Our founder descends from a Panjabi village with a deep wrestling heritage — it still has a statue of its champion, Hukma Singh. Strength here is not loud. It is patient, daily, and shared.

    What feeds that strength is the spice box. Cardamom, ginger, black pepper and chilli — the warming spices of a Panjabi kitchen and of chai, ground fresh and eaten with hands and laughter. And in those same villages, people have always made their own cane-juice spirit. Caribbean cane, Panjabi spice — that's what we have bottled.

    Our recipe is one chapter in spiced rum's long history, from Caribbean cane fields to the modern craft revival.

    1949 · The Recipe

    PERFECTED IN THE VILLAGE

    1949 is the year the recipe was first created, a spiced rum recipe born from a  Panjabi village where people have long made their own cane-juice spirit and spiced it with their own Indian spices.  Dilay honours that tradition, done properly.

    Akhara · The Ring

    THE WRESTLING HERITAGE

    Our founder's village in Panjab has a deep wrestling heritage. it even has a statue of its champion, Hukma Singh.  Wrestlers train on patience and eat with fire. We borrowed both: the discipline of the ring and the warmth of the spice box.

    Today · The Bottle

    CANE TO CANE, FULL CIRCLE

    A Caribbean cane-juice rum, blended and spiced by a master distiller near the Silverstone F1 circuit.  Cardamom, ginger, black pepper and chilli.  Caribbean cane, Panjabi soul

    The Bottle

    Panjabi Spiced Rum

    ◆

    Smooth, warming and full of character. A premium spiced rum crafted with restraint layered Panjabi spices, and a slow chilli warmth on the finish.

    40% VOL
    Strength
    70cl
    Bottle
    Small Batch
    Crafted

    The Taste

    Tasting Profile

    ◆
    I

    Cardamom Leads

    Cardamom opens fragrant and lifted. like chai, unmistakably the spice box of Panjab.

    II

    Warming Backbone

    Ginger and black pepper give a savoury, warming spine, the heart of a Panjabi kitchen.

    III

    Chilli on the Finish

    A gentle chilli warmth comes through last, true to how Panjab eats. A bit of fire, never a burn.

    Three Ways

    How to Serve

    ◆

    Neat, over ice, or lengthened with ginger ale. Three simple serves that let the rum's cardamom and chilli warmth show through.

    READ THE FULL GUIDE

    I.

    Neat

    Poured into a glass  at room temperature — the clearest window into cardamom, ginger and chilli warmth.

    II.

    Over Ice

    One large clear sphere of ice, slowly turned.

    III.

    WITH GINGER ALE

    Tall glass, plenty of ice, fresh lime. As the rum lengthens, its own chilli heat steps back — but Ginger Ale picks the warmth straight back up, so nothing is lost.

    House Cocktail

    Spiced Rum Old Fashioned

    Stirred, spirit-forward and slow-sipping — a classic template that lets the rum's warm spice lead.

    SEE THE RECIPE

    Giving rum this year? Read our guide to the best rum for Christmas.

    Rum Gift Guides

    Choosing rum for someone else? Our short guides narrow it down by occasion, taste and dietary needs.

    SEE ALL GIFT GUIDES

    From those who have tasted

    Customer Reviews

    ◆ WORD OF MOUTH ◆
    “
    It's dangerously drinkable! Beautifully smooth with a great kick of spice.

    Manish

    “
    Really smooth with plenty of character and a great balance of spice.

    Harpreet

    “
    The cardamom seriously pops, if you like cardamom you will love this.

    Sunny

    “
    Really nice smell, and nice flavour.

    Nimesh

    “
    Amazing spiced rum, didn't expect this to be this good! Neat over ice, or mixed with coke and ice, makes for a refreshing long drink.

    Jag

    “
    I found it refreshing to find a spiced rum that feels unique rather than just another vanilla-heavy blend.

    Manjinder

    Questions

    Frequently Asked

    ON PANJABI SPICED RUM & DILAY 1949

    Follow the Journey

    Behind the bottle, the heritage, and the makers. See how Dilay 1949 comes to life on Instagram.